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In order to understand the meaning of the term suggestion, we have to undertake, first, what is the establishment of its etymological origin. In this sense, we can say that it is a word that derives from Latin, specifically the verb "suggerere", which can be translated as "produce" or "put under".

A suggestion is something that is proposed, hints or suggests . The term is usually used as equivalent to advice or recommendation . For example: “Can I make a suggestion? I recommend ordering the palm kernel salad, it is exquisite ”, “Given my father-in-law's suggestion, I'm going to buy an oak table for the dining room”, "I'm not interested in your suggestions, leave me alone".

In the restaurants , he menu or letter It usually includes suggestions for diners. In this case, the establishment mentions those dishes that are its specialties , so that the client takes them into account. It is also usual for the waiter or waiter to comment on the suggestions to the guests.

Many Business On the other hand, they have mechanisms for customers to send them suggestions regarding the products and services they offer. A brewery can include a label on its bottles phone number so that people communicate and transmit their suggestions, to cite a possibility. A cleaning products company, for its part, may include a section in its website that allows to complete a form and thus send suggestions, complaints or other types of messages.

As expected, the most used means for sending suggestions is the Internet, as it offers endless possibilities, such as forums, email and chat service . While some companies still resist paying attention to the comments of their clients and they are managed like in the old days, trusting that they will value their ideas once they have the opportunity to test their products and services first hand, more and more are those who accept that at present it is not possible to succeed ignoring the demands of the users.

One of the problems that has arisen with the comfort that customers have today to express their opinions The companies are that many do it compulsively, without thinking twice before writing, and often reject products or services before knowing their characteristics thoroughly, simply because they did not like a promotional video, or because they did not understand it.

On the other hand, given the success of virtual signature campaigns to make requests, its use has also extended to the communication between customers and companies , and there seems to be no rules that set limits for the seriousness of the demands : For example, if a person is not convinced by the description of the next video game of their favorite series, they may decide to omit their right to send a suggestion to the company by email and turn directly to create a campaign to request the cancellation of the project .

In the same way, we cannot ignore that there are public organizations and institutions that have what is called the "Book of Suggestions and Claims", which can be found by the citizen both in the physical offices and through the web pages of the same. A clear example would be, for example, the Andalusian Board that offers citizens the possibility of presenting any claim either with the relevant form in person or through its web portal. Of course, this also gives two alternatives: through the digital certificate or without the corresponding certificate.

It is important to note that the suggestion, as we said earlier, proposes something: that is, does not impose . If a man He suggests to his son that he fold his clothes better before putting it in the closet but he ignores it, the former will not be able to make a claim, since his words were only a suggestion, and not an order.

It should be noted that sometimes it is difficult to distinguish an order from a suggestion , since various nuances come into play, both in the chosen words and intonation, without neglecting the context. A tone sarcastic On the other hand, you can disguise a suggestion order, even if the sender expects the caller to interpret the message correctly; for example: "I recommend you clean your room before I look again", "In my opinion you should go shopping right now, before you miss the opportunity to go out this weekend.".

In addition to all of the above, we cannot ignore that, daily, the term that occupies us within the scope of social networks takes on special prominence. Specifically, we are referring to Facebook and what happens is that each of its users constantly receives the suggestion that there are other people on the network that you may know and that you may want to include among your group of friends. For this, the aforementioned platform what it does is based, above all, on what is the number of contacts they have in common.

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