A monogram is a symbol that, combining letters me numbers , is used in logos and stamps as a abbreviation . Monogram components are often intertwined to form a unit.
The first monograms were used in the field of religion , representing names like Jesus , Christ or Mary . Then they began to be used by the nobles and monarchs as a signature.
On a religious level, one of the best known monograms is the one called IHS . It develops with the Greek letters iota , eta and sigma , linked to the first letters of "Jesus" written in greek. With the weather , began to attribute different expressions to the monogram, making it an acronym: Iesus Hierusalem Salvator (which can be translated as "Jesus Savior of Jerusalem"), Iesus Hominum Salvator (that is to say, "Jesus Savior of Men"), etc.
A real monogram , on the other hand, it is formed with the initials of king and the ordinal that corresponds to it. It is also decorated with the crown . The royal monograms are reflected in official documents and attires of the royal family.
At present, monograms are frequently used by Business as part of its corporate image. Companies like Yves Saint Laurent , LG and General Electric They have opted for monograms as a logo, making themselves known through these graphic brands.
He objective of a business monogram is that the observer instantly recognizes the logo and associates it with the entity to which it belongs. This produces a direct identification between the monogram and the corporation.